Google Merchant Center lets you manage how your in-store and online product inventory appears on Google. This helps get your products in front of the hundreds of millions of people who do shopping-related searches on Google each day.

In addition to this, you can also choose to enable your products to be directly purchased on Google giving your buyers a frictionless approach to buying your products.

Note: Your site must be verified by Google before you can publish your products from your e-commerce site to Google. Follow the steps in the Verify and Claim Your Website in Google article to get this in place.


Please follow the below steps in order to connect your Google Merchant Center account with SellerChamp.

Step 1: After logging in to SellerChamp navigate to the SellerChamp Settings page:

Step 2: Within the account settings page, from the menu on the left-hand side, click on Marketplaces and then click on Google Merchant

Continue to click on the + Add Google Merchant Account button

You'll now arrive on the below page. Here:

  • Enter a Store Name

  • Enter Merchant ID

  • Select Marketplace Region (default United States)

Merchant ID from Google Merchant Center Overview page to SellerChamp. Click on the Connect Store button once details have been filled in.

You'll now be asked to log in to your Google account associated with the Google Merchant Center account.

Allow SellerChamp access to your Google Account

Once all is complete, you'll be redirected to SellerChamp and your Google Merchant Center is now successfully connected with SellerChamp

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